The Eastern Iowa Baking Co. is one of eastern Iowa and western Illinois' only traditional bakeries.

With an older demographic in a predominantly rural area, print advertising has consistently proven to be their best ROI for bringing people in the door. In order to target that older demographic, we went with a vintage approach, using 40's and 50's illustrations to stand out from the pages and pages of photo-based ads around them in local magazines and papers and producing a number of coupons, flyers, posters and partnerships with other local businesses.